Click here for a printable version Evolution of Media Opportunities Public Television is comprised of: 186 Non-Profit License Holders 353 Public Television Stations 98% of US TV HH's Today over 75% of US TV HH's can view :30 messages on Public TV This is a very recent development

In the last 2 years alone, acceptance of :30 units has increased by over 17% of US TV HH's. West coast started accepting :30's in the last 18 months (+9.9% US TV HH's). Detroit, Atlanta, Minneapolis among other major cities began accepting :30's only in the last year (+7.0% US TV HH's). Public Broadcast Marketing Inc. media placement Public services Public Broadcast Marketing Inc. (PBM) created the market for national :30 spot placement on Public Television in 1986. We work for corporations and their agencies providing media marketing services. PBM's media placement services provide: Media Planning and Campaign Design PBM identifies clients and products that will benefit from Public Broadcast exposure. We review target demographics, marketing goals, audience research to design a Public Broadcast media plan, which will fulfill your client's media, and marketing goals. Public Broadcast Media Evaluation Public Broadcasting has numerous media opportunities not commonly available from commercial media. The identification and administration of Public Broadcast media requires a thorough knowledge of the Public Broadcast bureaucracy. PBM evaluates all suitable Public Broadcast media options. Review of spot content, FCC legal review, and station politics FCC rules governing Public Broadcast spot content are different from those used by commercial broadcasters and cable systems. Public stations have their own individual spot guidelines. PBM will review messages far compliance with FCC and station content requirements. Negotiation, placement, accounting, and analysis PBM contracts with you to act as your agent for the placement of Public Broadcast schedules. PBM negotiates with the appropriate Public Broadcast suppliers for the time needed to reach your campaign goals. Many Public Broadcast stations and program producers represent themselves. PBM contacts these companies directly. We contact station representatives when required. PBM will provide one invoice and post analysis for each of your media campaigns. PBM's thorough Public Broadcast knowledge increases your media efficiency and results. Many clients use the same creative as they do for the rest of their national campaigns. Creative Guidelines do not hamper creativity. The "do not" guidelines include: Calls to action Superlatives/Comparatives Price Disclosures Promise of Customer Benefit   Audience Demographics What makes Public Television a valuable addition to your marketing campaign? The Audience Audience Reach The public television network is the fifth largest network in the United States. Public Television - Great Reach (000) Cume Reach of Select Broadcast Media by Percent and Thousands of Adults 25-54   Thousands Percent Networks NBC 90,470 78.8% CBS 86,110 75.0% ABC 73,700 73.6% FOX 71,070 61.9% Public Television   43,860 38.2% Ad Supported Cable DIS 29,510 25.7% A&E 22,730 19.8% ESPN 22,040 19.2% CNN 18,920 18.9% CNBC 10,410 10.4% Monday - Sunday 8-11 PM Audience Quality Public television reaches the most desirable television viewers Light/Fifth Quintile Viewers Upper Income Viewers Educated Viewers Public Television Delivers The Elusive / Upscale / Educated Viewer (000)   Light Quintile HHI $75 HOH 4+ Years College CNN 1900 4190 5430 A&E 2890 6160 7710 DISC 1900 6480 10080 PTV 8810 9140 14340   Programming Program Content, Quality, Environment Public Television set the standard for program quality -- More Emmy awards than the other networks combined. Brand Name Programs: Frontline Nightly Business Report McLaughlin Group The NewsHour with Jim Lehrer Masterpiece Theatre This Old House National Geographic Washington Week in Review Nova Wall Street Week Specials -- Topical, Compelling, Popular Ken Burns' Civil War Mission Mars Stephen Hawkings' Universe   Intrinsic Advertiser Benefits What Makes Public Television a valuable addition to your marketing campaign? No interruptions VIewers prefer to watch television programs without interruptions. Only Public Television broadcasts uninterrupted, free television. Uncluttered Public television broadcasts 4 minutes or less, non-program material each hour. The other television services broadcast 12 to 19 minutes per hour of non-program material. Automatic Product Exclusivity Public Television will broadcast only one category of marketing per program. This standard applies to the combination of local and national spots in each individual program broadcast. Appointment Viewing Many Public Television viewers plan to watch specific public television programs as part of their weekly routine. The broad range of programs allows companies to reach their target consumer in many different programming environments.   Additional Marketing Opportunities What makes Public Television a valuable addition to your marketing campaign? Multi-Media Marketing PBM's Public Television Network Campaigns include other marketing opportunities: Internet Advertising Television Program Production Special Events Station Magazines   Conclusion Public Television is a unique marketing medium. PBM offers advertisers the key to utilizing this vehicle. We offer you: Enormous reach against targeted viewers Quality programming Uncluttered, exclusive environment Marketing partnerships   Public Television Spot and Program Distribution The following chart summarizes how :30 coporate spots and television programs reach the Public Television national audience.